Many people ask how many graphs or charts they should have in their business plans. This article discusses the key factors influencing the number of graphs and charts to include in your business plan.
To begin, the key point to consider in developing your business plan is the time restraints of your audience. If your audience is a retired angel investor, he may have few obligations and can spend an hour reviewing your business plan.
In addition to respecting the time constraints of the audience, the business plan must respect the audience's energy level.
Clearly, technical drawings and operational designs need to be visually presented in the business plan. Importantly, when the text references these charts, the charts should be easily accessible. If the chart is referenced on numerous pages, each page should show the piece of the chart that reflects the text, with the full chart appearing only once in the plan.
To summarize, the amount of charts and graphs used in the business plan must reflect the audience for the plan; an audience that is usually time and energy constrained. Moreover, silver key rings are no doubt elegant.
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