two seconds following Halloween it appears that all the retail stores put up their Christmas decorations - trying to capture as considerably of the Holiday market as attainable. Common ways that retail stores use to capitalize on the holidays include extended hours and sales. This is all well and decent. Now I want to give you an early present by giving you some novel techniques to assume about holiday promotions.
Many individuals are fed up with holiday crowds, which is reflected in the growth of on the internet sales and the decline of some regular retailer's sales. There also seems to be a trend towards getting fewer gifts, but those gifts tend to be greater-ticket luxury items.
In the sort of marketing and advertising we all should certainly be doing ,we start out with the consumer in mind. What do we know about people this time of year?
- Time is a commodity - there's too a lot to do and too little time. - Many people have even more shopping to do than they usually do. - Folks are under a tremendous quantity of stress. - People tend to clean and decorate their houses.
These are just some of the aspects affecting consumers for the duration of the holiday season. I'm sure you can assume of a number of a lot more. Take these factors into consideration, and take the stance of getting a giver.
Here's an idea I've never ever seen (so I want credit if you use it). If you own a shop, give free gift wrap - nothing new there. Though many people are receiving their gifts wrapped, they get a totally free chair massage? You could partner up with a local spa, or even a massage school who could also give every customer a promotional coupon. You save your prospects time, take away their pressure, and develop a fusion promoting partnership with the spa.
If you are in a household service home business, present to do further winterizing services for your customers to save them time. Offer you a zero cost holiday housecleaning. If you aren't in the cleaning business enterprise - once again team up with a cleaning service.
Give-aways are fantastic. Give away free of charge Christmas trees - based on where you are you could acquire a couple hundred for $ten a piece. The deal could be - spend $100 and take home a totally free tree. Give away turkeys, or complete turkey dinners - a lot of grocery retailers have this promotion.
Everybody provides away calendars, aim for one thing unique but still valuable. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps - are all wonderful promotional items when the climate turns cold.
Holiday cards are good. Persons get pleasure from obtaining them and displaying them. Hardly anybody sends Thanksgiving cards, surely think of it. In this politically right age (gasp) you have to be sensitive to people's religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards - unless you are absolutely sure your consumer celebrates Christmas.
If you have any kind of retail business, assume about add-on gifts that may be utilized as a second gift. A florist may well include a cost-free gift-wrapped ornament with a specific level of buy that can be sent to a numerous address. Two gifts for the price of 1. Obtain 1 get 1 totally free provides are fantastic at holiday occasions.
Use your creativity this holiday season and assume about how you can solve your customers' problems.
Copyright 2005 Marketing and advertising Comet
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